Latching On

"For a baby to breastfeed efficiently, they must be properly latched onto their mother's breast. If the baby is not latching on correctly, the baby may have trouble getting enough milk during feedings and become frustrated or combative at the breast. Poor latching also leads to problems for mothers like sore nipples, breast engorgement, and problems with milk supply. "

- From [http://www.examiner.com/breastfeeding-in-national/common-breastfeeding-concerns-is-baby-latching-on-correctly "Common breastfeeding concerns: is baby latching on correctly?" (includes GREAT videos)]

Latching problems are a primary cause of soreness and pain in mothers, babies being frustrated at feedings, poor milk supply, and other issues. Babies sometimes need help learning to latch on correctly, and mothers can do this by reading/studying about the mechanics of good latching, and/or by enlisting the help of Lactation Consultants.

Other Sources:

"Is baby latching on and sucking efficiently? How to tell" - AskDrSears.Com

"Latch On" - Breastfeeding.com (EXCELLENT IMAGES)